The mail merge service available on the Google Workspace platform generally addresses a broad audience through newsletters, campaigns, etc. This feature enables you to send custom-made messages and emails containing unique merge tags, primarily the first or second name of the person to whom the message is addressed.
When you attempt to send a mail with its merge tag on, Gmail instantly delivers it with a unique touch. These messages would not contain the details to help the recipient identify whether it was sent as part of a group message or not. You will receive them only in separate threads when they reply to the merge emails.
You can maintain a spreadsheet that contains the correct contact details of the potential recipients of the merged email and link it to your account. You can also add more information to each person, making the mail merge a bit more personalized and exciting.
Are You Eligible for Mail Merge?
You are only eligible to carry out mail merge if you have subscribed to any of the following Google Workspace plans.
- Workspace Individual
- Education Standard
- Education Plus
- Enterprise Starter
- Enterprise Standard
- Enterprise Plus
- Business Standard
- Business Plus
How to Do Mail Merge in Google Workspace?
Go to your Gmail account.
Click on the Compose icon to create a new mail.
Go to the TO: line on the compose box.
Click on the Use Mail Merge option or on the Mail Merge icon.
Enable the Mail Merge option.
In your compose box, in the To: line, enter @.
From the list of merge tags that appear, choose the right one for you. Some of the popular merge tags are @firstname, @lastname, @fullname, etc.
Click on the Enter option to apply the merge tag.
If you want to link a spreadsheet with contact details, you can choose the Add Spreadsheet option after clicking on the Use Mail Merge option. Choose the spreadsheet you want to add, then click the Link option.